China Communications Services Corporation Limited Annual Report 2015 - page 4

Business Process
Outsourcing Services
Domestic
Non-operator
Customers
Applications,
Content and Other
Services
Overseas
Customers
Telecommunications
Infrastructure
Services
Domestic
Telecommunications
Operator
Customers
Concept of Design
Featured by arrows, this design presents the readers with China Comservice’s philosophies of “value-driven,
diversified development and sustainable advancement” through the organic combination of “dots” and “lines”.
This design draws inspiration from the logo of the Company and selects six dots out of the original nine dots,
representing the three key business segments and three key customer groups of the Company, respectively. It
enables the readers to associate it with China Comservice while sufficiently construing the Company’s
positioning as an integrated services provider for the informatization sector. The six closely interconnected dots
represent the integrated service model of the Company while embedding the win-win and synergy directed
ideologies. Two sets of orderly organized arrows, made up by evenly distributed dots connected by lines,
pointing to the right, metaphor the endless extension of telecommunications network and symbolize the
visions of the Company to fully leverage on the advantages of service diversification while marching forward as
the time passes by as well as pioneering and innovating, thus achieving continuous, steady and healthy
development.
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